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Aspiration Statement
I aspire to be a brand and website designer, using my Figma and Adobe skills to craft compelling brand identities and seamless digital experiences, driven by consumer psychology and neuromarketing.
Core Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Branding & Visual Identity
- Figma
- Marketing & Content Strategy
- Website Design
Experience
Leadership / Meta-curricular
- Learn Abroad 2024; Deputy Director, Habib University Model United Nations 2023; Student Life Ambassador, Habib University
Internship / Volunteer Work
- UI/UX Designer, Advance Fintech (May 2024-Jul 2024)
- SOHO Clothing, Social Media Manager, Ascendia Studio (Mar 2024-Apr 2024)
- Digital Ambassador, Habib University (Sep 2022-Dec 2022)
Publications / Creative Projects
- IFTP 2022 Food wastage Prevention Application
Final Year Project
Project Title
Soluna
Description
Explores consumer psychology and neuromarketing how international brands use these principles to influence purchasing decisions. Applied the same psychological triggers to a Pakistani seasonal skincare brand to demonstrate that a product's success is more about branding, positioning, design, packaging, and social media marketing.
Project Pictures
